Content is King, Context is Queen!

When it comes to the customer experience it's about adding more value to every conversation. But, how do you ensure you have the right content available for every step of your customers journey? Furthermore, why is this important for each persona, and across multiple channels?

By Christophe Bostyn, EMEA Enterprise Account Executive at Showpad

Christophe Bostyn:
"I am a business professional, curious and results-driven by nature. I embrace meaningful change, think in solutions and aim for structural improvement. Above all, I adore people interaction and a positive mindset. Don't hesitate to reach out for a conversation!"


Mark de Groot

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